Table of Contents

Social Media Manager Academy Briefing Doc

Source: Excerpts from “Social Media Manager School – Studio Socials” website

Main Theme: Become a successful, highly-paid social media manager in 6 weeks through Studio Socials’ Social Media Manager Academy (SMMA) program.

Target Audience: Individuals seeking to transition to a freelance social media management career, including those currently in unfulfilling 9-5 jobs, stay-at-home parents looking for work-from-home opportunities, and existing social media managers seeking to scale their business.

Key Selling Points:

Fast Track to Success: The program promises to equip participants with the knowledge and skills to launch and grow a profitable social media management business within six weeks.
Proven Framework: The SMMA boasts a “signature framework” (the “Magical S-Formula”) used by the founder, Hanna, to build her multi-six-figure agency, promising replicability for students.
Comprehensive Curriculum: The course covers everything from mindset and business planning to marketing, client acquisition, content creation, automation, and scaling.
Certification and Work Experience: The SMMA is an accredited program leading to certification, enhancing credibility. The Gold program offers real-life work experience with Studio Socials’ agency, bolstering portfolios.
Support System: Participants receive ongoing support through Voxer mentorship, a membership community with monthly marketing plans and a job board, and access to a vast library of templates and resources.
High ROI: The program emphasizes a high return on investment, suggesting that landing just one client can cover the course fee.
Risk-Free Trial: A 14-day money-back guarantee is offered, allowing participants to test the program with minimal risk.

Quotes:

Problem/Solution: “Are you feeling trapped in your 9-5 job and want to work from home (or from anywhere), set your own hours and have a consistent, scalable income?” … “Implement A Simplified Business Model That Allows You To Grow A Business That Works For YOU, Not The Other Way Around.”
Transformation: “Imagine if… this was your life JUST A MONTH FROM NOW… You’ve launched your own successful social media management business… You have the freedom to work on your own terms, time and location independently.”
Demand: “As a social media marketer, you have one of the most sought-after skills on the market today…”
Value: “Analytics reporting that shows your value – Show your value to your clients by compiling data on social media activity and performance, and create a monthly report detailing progress and areas for potential improvement.”
ROI: “This is the question that I always ask myself Before I purchase a course: I ask myself – “How much would it take for me to pay off this investment?” And I really think about the return on investment…”

Program Structure:

The course is divided into six weekly modules, each focusing on a specific aspect of building and scaling a social media management business.

Week 1: Strategize – Laying the foundation, covering mindset, business planning, legal aspects, taxes, and setting expectations.
Week 2: Simplify – Building the business, focusing on branding, niche selection, client avatar creation, packaging, and pricing services.
Week 3: Supercharge – Marketing and client acquisition strategies, including online presence, portfolio building, pitching, and discovery calls.
Week 4: Systemize – Workflow optimization, covering tools, client onboarding/offboarding, strategy creation, reporting, invoicing, and contracts.
Week 5: Systemize – Content creation mastery, including the “Confident Content Cycle” framework, repurposing, platform-specific strategies, and design tools.
Week 6: Scale – Leveling up the business through automation, outsourcing, productivity hacks, and lead generation systems.

Overall:

The Social Media Manager Academy presents an attractive proposition for those aspiring to a lucrative and flexible career in social media management. The program leverages a strong emphasis on practical skills, proven frameworks, comprehensive support, and a high return on investment to appeal to its target audience.

Is Social Media Manager Academy for me?

This is perfect for you if:

You’re a social media manager who wants to grow and scale your business.
You are a stay at home mom who wants to be able to stay at home with your kids while working from home on your own terms.
You’re feeling sick of being stuck in your 9-5 job and want to escape the hamster wheel or want a profitable side hustle.
You want the opportunity to work from anywhere anytime.
You want a consistent scalable income without having to work harder.
Your soo ready to be your own boss and have a job and business you feel excited for!

This is NOT for you if:

You are a social media manager who is happy with the systems and the income you already have in your business.
You don’t want any change in your life.
You’re not ready to take action.
You’re happy with having someone else telling you what to do, when to do it and who to work with.
You don’t want the freedom of working from anywhere.
You already got a suite of products and services you’re happy with , they’re selling consistently and delivering epic results for your clients.

I’ve designed my process and framework to be very actionable and hands-on.

If you’re willing to watch the lessons, take action as you go through them and keep implementing what you learn then this is a great fit for you, even if your time is limited right now.

Whether it takes you 6 weeks or 6 months to build and grow your business this course will give you the complete roadmap and clarity on how to succeed, meaning you can use your limited time to focus on what will move the needle most.

Before vs. After SMMA

Your life before the course:

Being stuck at the same boring yet stressful 9-5 job, just one project away from burnout.
Trading hours for money, with no time and energy left for the things you love in life.
A consistent but not growing income with no opportunity to scale.
No ability to choose who or what you want to work with.
You’re dreaming of a side hustle or a business you could scale without having to work 24/7 with no time left for other things in life.
Or maybe you started your business as a social media manager with the vision to get more time and freedom but everything is messy and overwhelming.

Your life after the course:

The freedom to work from home or work from anywhere, feeling less stressed.
Become in charge of your own time and plan your own schedule.
Ability to scale your business to the level you want without working more.
Be your own boss and choose the clients you want to work with.
You will have a streamlined business with smart automated systems that will work for you even while you’re not at your desk.
Why reinvent the wheel when you can implement proven systems and workflows that already have been proven to work for someone else who already is where you want to be.

Introducing Our Five Step SignatureSMM Academy Framework: – The Magical S-Formula

This is our unique signature framework we have used to grow our multi-six figure agency. This is also the framework we use in the course to help you build a business that runs like a well-oiled machine.

We use 5 core steps to tailor your journey with us to your lifestyle needs, how you want to run your business, and where you want to take it.

1. Strategize – Your “get it done fast” blueprint to starting and building your social media management business from scratch.
2. Simplify -Attract your ideal clients with a simplified suite of “heck-yes” offers. Build the business you’ve always wanted without needing to be hands-on every day!
3. Supercharge – Optimize visibility and skyrocket growth with this killer marketing strategy! This step-by-step approach will be tailored to match you where you are at, giving you an edge in acquiring high-ticket leads and growing your audience.
4. Systemize – Make the most of your time by optimizing and streamlining workflows. This will help you work smarter, not harder, and become an expert in efficiency, organization, and creativity. Unleash the power of productivity to reach new heights!
5. Scale – Unlock the key to financial and time freedom by taking control of your business journey. Reach new levels of success by optimizing operations to claim increased profits while building a sustainable, long-term income.

So What’s Inside The Course?

WEEK 1 – STRATEGIZE

Ready, Set, Strategize

Unlock your unique potential to reach success by creating a steady and sustainable ground for your dream business.

Mindset for success – As a business owner mindset is your number on key to success. Create your own success strategy to implement in your business by using the three C’s method. Also learn how to handle the most common mindset blocks and barriers.
Getting started checklist – Uncover the first important steps you need to take to kickstart your business and get organized.
Business plan – Craft your own business plan with goals for your business.
Conquering the legal aspects – Identify the actions you need to take in order to make you and your business legally protected.
Business & Taxes – Learn from an experienced CPA the important things you need to know about taxes when you’re a business owner.
Surrounding yourself with support – Uncover your unique ways to find and get support and guidance.
Setting appropriate expectations – Your strategies for avoiding common pitfalls and mistakes.
Taking your business full-time – Craft a plan for how and when you are planning to leave your 9-5 if this is your intention.
Website + Email-List – Get your website and email list up and running as smoothly as possible.

WEEK 2 – SIMPLIFY

Building Your Dream Business

Get client ready so once they see you, working with you is impossible to resist.

Magnetic messaging – If you want to land your dreamy ideal clients you have to connect with your audience in an authentic way by defining your brand story and craft a captivating bio that will grab their attention.
Branding like a boss – To stand out to your audience and to build know, like and trust you need to establish your brand voice, your brand colors and create your logo.
Choosing your perfect niche – Choose a profitable niche and attract the right clients. Find out which kind of clients will help you be profitable and efficient.
Creating your dreamy client avatar – Define your dream client so you can create a system to attract and convert them with ease.
Packaging & Pricing: Turn your business dreams into reality with an irresistible suite of “heck-yes” offers.
Services to Offer: Get tones of ideas on what services you can offer

WEEK 3 – SUPERCHARGE

Killer Marketing Strategies To Grow Your Business

Unleash your inner marketing rockstar to ensure that you and your amazing business reach the eyes of those looking for what you have to offer and make them buy from you!

Putting yourself out there – Become a marketing rockstar to make sure you’re getting visibility and position yourself as an industry leader to make your offers convert like crazy.
Online presence – Unlock different platforms that can connect you with potential clients who are excited about what you have to offer.
Building your outstanding portfolio – Turn your portfolio into an eye-catching, attention-grabbing masterpiece that’s sure to captivate clients of all shapes and sizes.
Landing high-ticket clients -Knowing how to land those high-paying clients can seem impossible, but with the right strategy it’s totally achievable! Uncover where to look for them and having a powerful pitch combined with a savvy discovery call plan.
Pitching perfect to clients – Curate your client proposal email & create a pitching plan.
Trial period – Define the rules for your first trial period.
Nailing discovery calls – Master your first discovery calls.
Value Ladder: Create a value ladder that leads your clients to a spectacular high-ticket offer and unlock long-term success. Your ascension model offer ladder will maximize client lifetime worth and let you spend more time focusing on the things that matter to you most!
Acquiring + displaying testimonials – Transform your business with a revolutionary system that collects glowing reviews and testimonials – even while you sleep.

WEEK 4 – SYSTEMIZE

Working With Clients Like a Pro

Systemizing your business and developing smooth workflows will help you get more structure, save time, achieve goals quickly and set yourself up for long-term success.

Must-have SMM tools & tech – Stay ahead of the competition by embracing innovative tools and technology that empower you to work smarter. Utilize CRMs, project management solutions, and social media scheduling apps for greater efficiency – all necessary steps toward success!
Client onboarding and offboarding system – When it comes to onboarding and offboarding clients, there’s no need for a headache.
Streamline the process with organized systems and templates that can take your business operations up a notch!
Creating a social media strategy for your clients – Help your clients to grow a thriving business by creating a cohesive social media strategy that will make them more visible on social media.
Analytics reporting that shows your value – Show your value to your clients by compiling data on social media activity and performance, and create a monthly report detailing progress and areas for potential improvement.
Invoicing like a pro – Create and manage invoices. This task can be daunting, but with a little organization and planning, you can make it a breeze. Follow these steps to streamline your invoicing process.
Clear the expectations with a contract – Ensure that both parties are protected and that the expectations are clear.
The awkward stuff – Handling the things that can feel a bit awkward (but shouldn’t) – raising your rates, firing clients, unpaid invoices, making mistakes and more.

WEEK 5 – SYSTEMIZE

Content Creation Made Easy

Having a streamlined system for your content strategy and production will unlock your creative potential, making it possible to share exciting content with ease on auto-repeat.

The Confident Content Cycle – Supercharge your content creation process by implementing our signature content creation framework: ‘The Confident Content Cycle’. This content creation system will be your secret weapon helping you come up with new ideas that stand out from the competition and keep people scrolling for more, without wasting too much time doing it. Plus, you’ll learn how to submit content to clients. This system works for all social media platforms.
Content repurposing – With this system you can easily and quickly repurpose your content for different social media platforms.
Shareworthy content that converts – As a social media manager, it’s important to learn how to build know, like and trust and how to create content that converts. With this guidance, you’ll be creating content that gets results in no time!
Content workflow routine – Spend less time worrying about when to post. With this system you’ll be able to plug ANY of your own daily, weekly or monthly tasks into it & use it to streamline your workflows in the exact same way we do!
Platforms simplified – Learn the basics and differences between each social media platform (Facebook, Instagram, Tik-Tok, Pinterest & LinkedIn) and how to adjust your messaging for your target market.
Selling on social media – Learn how to create content that converts into $$$.
Instagram, TikTok, Pinterest, Facebook, LinkedIn – In depth trainings on how to use these platforms and how to succeed.
Design in Canva – Learn how to use this amazing and simple tool to design beautiful social media graphics and videos.
Save Time With Chat GTP – Learn how to make chat GTP your best friend when you’re creating content.
Video Editing – In depth walktrough and strategy

WEEK 6 – SCALE

Working Smarter Not Harder

Maximizing the power of your time and resources can open new doors to success. Harnessing these tools will help you unlock a new world of effectiveness even while you’re not working.

Automation & outsourcing – Build a powerful foundation for your business with automated systems and workflows that will keep it running smoothly in the background. Learn how to outsource. Then, take those much-deserved vacations without worrying about leads falling through as you’ll be able to nurture them even from afar!
Effective habits, productivity, time management hacks – Unlock the most powerful secret to success – master your time! Learn how, and you’ll be surprised by all that’s possible when you can control this precious resource like no other.
Creating streamlined SOPs – Having strategically crafted SOPs not only allows you to stay organized and on top of your goals but gives you the confidence that each step taken is leading towards success. Establishing clear guidelines creates an invaluable roadmap for guaranteed progress!
Leads on auto repeat – Grab those clients by putting systems in place so you can easily guide your audience where you want them to go. With these tips you will generate leads on auto repeat, sort out non-ideal clients, and turn potential clients into actual clients.
Preparing for a leave without the stress – As a social media manager, preparing for a leave can be a hectic time. But with a system in place and some planning ahead you can make sure that your leave goes smoothly and your clients and their followers don’t even notice that you’re gone.
Manychat automation – Automate workflows with this popular tool
Zapier automation – Automate workflows with this popular tool

Sales Page:_https://studiosocials.com/social-media-manager-school-smma/