The Trio

Pin & Thrive is a self paced, online course created by Sydney Kerr & Jessica Hawks, for anyone who wants to build a work-from-anywhere profitable business in Pinterest management. We are giving you all the technical skills you need to master Pinterest, as well as the business knowledge to become a booked out and thriving Pinterest Manager.

Blogging Blueprint is a self paced, online course created by Fluent University and instructed by Sydney Kerr, for anyone who wants to build a work-from-anywhere profitable business in blogging. We are giving you all the technical skills you need to master blogging, as well as the business knowledge to become a booked out and thriving blogging VA.

Flodesk Fluency is a self paced, online course created by Fluent University and instructed by Jessica Hawks with guest instructor Sarah Ellefson of BRANDSPEAK Studio, for anyone who wants to build a work-from-anywhere profitable business in email marketing. We are giving you all the technical skills you need to master email marketing in Flodesk, as well as the business knowledge to become a booked out and thriving Flodesk VA.

What’s Included?

MODULES OF LEARNING: PIN & THRIVE

Module 1: Business Foundations
Understand Pinterest as a marketing platform and get everything you need to create your business in a niche you love

Module 2: Content
How to market your online business and create content that showcases your skills and abilities so you can sell your Pinterest Manager services with ease

Module 3: Finding and Onboarding Clients
Gain insight into a stellar client experience and how to provide a smooth experience from start to finish with personality and professionalism

Module 4: Pinterest Set-Up
Set your account up properly, learn the different account types and the additional software that is essential for Pinterest Management

Module 5: Managing Your Client’s Pinterest Account
Become an expert at creating client workflows and driving their success with skillful time management and decoding analytics

Module 6: Pinterest Strategy
Understand how to build a custom strategy that increases website traffic and sales for clients, as well as how to problem solve if you aren’t seeing results

Bonus Module: Scale Your Business
Discover how your happy clients can generate new clients, learn how to renew contracts smoothly and expand your team (if you want!)
– How Current Clients Can Generate New Clients
– How to Renew Clients
– How to Grow a Team (if you want!)

MODULES OF LEARNING: BLOGGING BLUEPRINT

Module 1: Blogging Fundamentals
Realize the depths of blogging as a masterful content tool and the basics of blogging for another business

Module 2: Keyphrases & Ranking
Dive into the technical aspects of ensuring that your blog content will stand out and be primed for the first page of Google

Module 3: Masterful Writing
How to write so people will read, and research so you know what to write

Module 4: Incorporating Imagery
When and where to include graphics and photos so you can keep readers interested and ready to keep scrolling

Module 5: Optimizing For Google
Demystify SEO and how to make sure a blog post you write shows up on Google and grabs the attention of your audience

Module 6: Promoting Your Blog
Understand what platforms you should use for sharing blog posts and why they can massively impact your reach

Module 7: Tracking Results
Gain insight into why blog posts are the rebels of content (hint, they don’t disappear into an algorithm, they actually perform better with time!) and how you can monitor progress

EXCLUSIVE RESOURCES:

– 30+ Blog Topic Ideas
– Blog SEO Checklist
– Blog Client Portal Template in Notion
– Onboarding questionnaire for blogging clients
– Keyword Research Spreadsheet
– Monthly Blog Performance Report
– Exclusive Facebook group alumni community

MODULES OF LEARNING: FLODESK FLUENCY

Module 1: What’s Email Marketing and Why Does It Matter?
Gain a fundamental understanding of what exactly email marketing is and why it’s a useful tool for businesses.

Module 2: Flodesk Backend Structure
Ensure that your Flodesk account is set up properly before you start designing emails, building workflows, or gaining subscribers

Module 3: Setting Up Audience Segments
Segment your audience to create more personal email marketing campaigns

Module 4: Building Forms
Design eye-catching forms that invite audience members to subscribe

Module 5: Crafting Eye-Catching Emails
Design on-brand, binge-worthy emails (without professional design experience

Module 7: Setting Up Flodesk For A Client
Utilize your newfound skills to offer Flodesk set up and email marketing services to clients

Module 8: Getting Clients as an Email Marketing Expert
Learn to act as a leader and expert as a new team member and attract high-paying email marketing clients

EXCLUSIVE RESOURCES: