Curious Refuge’s “AI Advertising” Course: A Detailed Briefing

This document reviews the key themes and highlights from the “AI Advertising | An AI Commercial Production and Creative Marketing Course” offered by Curious Refuge.

Core Focus: The course emphasizes leveraging AI tools for various aspects of commercial advertising and creative marketing, claiming to be the “World’s First Bootcamp for AI Commercial Advertising & Creative Marketing.” It caters to both seasoned professionals and aspiring creatives seeking to modernize their skills and stay relevant in the evolving advertising landscape.

Course Structure and Content:

Format: 4 weeks of video modules, supplemented by downloadable PDFs, prompt templates, custom GPTs, and project file templates.
Accessibility: Available in 11 languages, with 12 months of content updates.
Community: Access to a private Discord channel with industry professionals and fellow students.
Learning Outcomes:Create AI Advertisements: “By the end of this course, you will be able to create your own AI Advertisement from scratch.”
Understand Modern Marketing: Learn AI-driven strategies for technical marketing, client acquisition, and distribution.
Master AI Tools across the Production Pipeline:Ideation and Concept Development: Using AI text tools for idea generation, concept writing, and pipeline formatting.
Art Direction and Curation: AI tools to assist in defining the brand aesthetic.
Graphic Design and Still Ads: Time-saving AI techniques for digital and print advertising.
Pitching and Storyboarding: “Learn to create a dynamic storyboard and pitch for your idea utilizing the power of AI.”
Photography and Branding: “It is vital to convey your brand’s messaging through consistent photography and visual elements.”
Video Editing and Sound Design: Seamless integration of visual elements with pacing and sound using AI.
Motion Graphics and VFX: Integrating motion design into the commercial production process.

Instructors:

David Clark: UTA-repped writer/director with experience in feature filmmaking and advertising for brands like Snapchat, Ciroc, and Pepsi. “He has recently amassed millions of views for his AI directing work, featured several times in Forbes, NBC, and No Film School.”
Caleb Ward: Co-founder and CEO of Curious Refuge, featured in publications like The New York Times and Forbes for his work in AI storytelling.

Success Stories and Value Proposition:

Job Placement: Students have secured AI jobs after completing the course.
Media Recognition: Student work has been featured in major publications.
Community Building: “Our community is full of the nicest and most thoughtful people in the world. We’re a big family that loves hosting in-person meetups worldwide.”
Environmental Impact: The program is carbon neutral and supports reforestation and renewable energy initiatives.