Complete Programmatic Advertising Course with Tools – 2024

Learn from the basics of Programmatic Advertising to traffic campaigns with DV360, CM360 and Oracle BlueKai

Important Note

This course contains 3 different course (DV360, CM360 and DMP). If you have both those course individually, there is no additional lessons in this course

Requirements

• No experience required. The course starts from basics
• Preferable to know basic digital marketing terminology

Who this course is for?

• This course is for someone who wants to get into Programmatic Advertising and learn from scratch
• New and Existing digital marketers who want to step in Programmatic Advertising with hands on knowledge and real industry insights and strategies
• If you are looking for a fundamentals knowledge of Programmatic platforms and real step by step UI guide

Why this course?

• This course is a complete package to learn programmatic advertising. If you finish this course, there literally is not much left to learn except other DSPs and platforms, which are quite similar or have less features than DV360, CM360, and Oracle BlueKai
• I have designed this course after 10 years of experience in programmatic Advertising
• This still is the only complete and structured course on DV360, CM360 and DMP available on Internet with real UI guidance

Why learn programmatic Advertising?

• If you are new to Digital marketing career, Programmatic advertising is the most in-demand, least saturated and highest paid skill
• if you are an existing digital marker, you would know how programmatic advertising channel is considered to be the epitome of paid media skills

What will you learn?

Evolution of Programatic Advertising Overall ecosystem of Programatic Advertising What are the different parties involved in the ecosystem

Section 1:

Evolution of Programatic Advertising Overall ecosystem of Programatic Advertising What are the different parties involved in the ecosystem

Section 2:

Once you have a basic understanding of this, we will directly jump into DV360 UI which is the largest DSP to run Programatic campaigns and will learn:

1. Difference between DV360 and Google Ads and why should advertisers switch to DV360

2. Step by step walk-through on live dashboard about how to create Advertiser, Campaigns, Insertion Order and Line Items

3. You will learn about reporting and go through different types of reports and dashboard and learn to schedule and export these reports

4. You will learn about types of YouTube campaigns and how to traffic Different types of YouTube campaigns

5. You will also learn how to create an impactful campaign (Display and YouTube) and what strategy should you adapt when choosing targeting and how you should traffic multiple line items to create an impactful overall campaign

Section 3:

Once we have a clear understanding of the above, we will learn about one of the most talked about platforms – DMPs or Data Management Platforms:

1. I will explain what a DMP is

2. Take you through one of the largest DMPs – Oracle Bluekai

3. Step by step show you how to create Audiences and Execute/Extract them

Section 4:

1. Complete understanding of CM360

2. Uses and benefits of CM360

3. How it fits in programmatic ecosystem

4. Trafficking workflow

5. Setup Advertiser, campaigns, Placements, Sites, Ads and creatives

6. How to setup floodlight configuration

7. How to create Remarketing campaigns

Overall this course will serve as a fundamental course to give you a solid understanding of Programatic Advertising whether you are preparing for an interview, Job change or getting up-skilled to work as a Programmatic Trader or DMP consultant

Google Ads Mastery course

Professional course from Scratch to expert level. Designed as per Google Internal Training

Requirements

– No experience required. Starts with beginner level

Who is this course for?

Anyone who wants to learn Google Ads from scratch and for professional career
Anyone who wants to run successful and profitable campaigns on Google Ads
Anyone who wants to master Google Ads

Why learn Google Ads

– Google Ads is considered to be mother of all Digital Marketing platforms as it was called Adwords before. One of the first Ad Manager platforms to allow advertisers to show online Ads

– Using Google Ads you can run multiple types of campaigns ranging from Google Search campaigns, Gmail campaigns, Display campaigns on GDN and even YouTube campaigns

– Google Ads also is a great tool to run App Install campaigns

– Overall if someone is starting their career in Digital Marketing/Performance Marketing/Paid Media, Google Ads is the first platform they should learn, because most of the other paid media platform is built copying the flow and logic of Google Ads

Contents

– The course is a step-by-step tutorial about Google Ads

– We discuss the theoritical concepts as well as each feature available in Google Ads with real life examples

– I will give you insights about the industry at every step and what happens in real world whether it is agencies, small clients or big corporations

– Show your practically how companies strucutre their campaigns, Ad accounts and Ad groups

– We will also discuss extensive strategies which have worked in the past for our clients

About the course

– This course is designed in order to make the learning process smooth from a beginner to expert level

– The trainer has been trained by Google Engineering team on Google Ads and the same training flow has been used in this course

– Throughout the course, the campaigns have been setup considering a hypothetical FinTech client to make sure there are no gaps

– The course will be updated regularly with all advanced features in Google Ads and all types of campaigns. You will have a lifetime access and will always be able to get the updated videos for free (However, please don’t expect to have a new video on a small UI change. Google Ads UI changes very frequently but the fundamentals and options don’t)

What to expect from this course

Gain Professional working knowledge and concepts of Google Ads to grow your career or business
You should be able to Plan, Strategize, Run & Optimize successful campaigns of any budgets from scratch
Expertise on all modules – Search, Display, YouTube and App Install Campaigns
Knowledge of all tools which overlap with running a successful campaign

What you’ll learn

– Fundamentals of Google Ads

– All the concepts in running Google Ads from scratch

– Professional Knowledge of Google Ads with real life examples

Meta Ads | Facebook Ads mastery course for Beginners

Requirements

– This course starts from absolute basics. No prior experience or knowledge needed

Who is this course for?

Beginners who want to learn Meta Ads professionally and make a career in Meta Ads
Business Owners who want to learn how to run profitable campaigns and use Meta ads to grow businesses
Anyone preparing for interviews in Meta Ads domain or other digital marketing roles

What does this course contain?

10+ modules or sections to make this fun and easy
Some modules contain quizzes with links in description
Important resources that you’ll need forever

Course Structure and description

– The course starts with basics like Facebook Marketing concepts and will probably provide you all the information to run successful campaigns.

– Includes Step by step guides on setup of Facebook Page, Business Manager, Ad accounts, adding payment methods and users

– Includes step by step tutorials about setting up successful campaigns

– This is a perfect starting point for someone who is getting started or feels there is noise and their knowledge is sitting in silos and not able to have a holistic view.

– After this course, you will be confident about almost every concept within Meta Ads, whether it is technical, theoritical or related to the day to day operations

Why learn Meta Ads and why this course?

– We have created this course to provide strong fundamental knowledge regarding Meta Ads formerly known as Facebook Ads

– The perfect curriculum to get you started with everything you need – theoritical concepts, fundamental knowledge, step-step walk-through

– Meta Ads is among the Hero channels for all small to large businesses. Any media plan you will ever see will have more than 30% of media budget allocated to Meta

– Meta has huge inventory access like Facebook, Instagram, Messenger, Audience network

How to use this course effectively