Alex Najarian’s “Offer Art” Briefing Doc

Main Theme: This sales copy for Alex Najarian’s “Offer Art” program focuses on empowering online entrepreneurs to create and refine their offers to achieve higher sales and consistent monthly recurring revenue (MRR). It addresses the common struggles entrepreneurs face with offer creation, client retention, and scalability.

Most Important Ideas/Facts:

Problem: Many entrepreneurs experience unpredictable income, feel capped by their offer structures, struggle with client retention, and lack a clear path to scaling their business. They may also feel uninspired by their offers or unsure how to effectively design curriculums that drive results.
Quote: “Maybe you’re on a rollercoaster of unpredictable high then low cash months in your business… Maybe you have clients come in for a signature 3-6 month experience, but then they leave…& you’re back on the social media ‘hunting’ for new clients only to stay plateaued in your revenue.”
Solution: “Offer Art” provides a framework for building a product suite, designing engaging curriculums, and increasing sales from existing offers, ultimately leading to higher MRR and business scalability.
Benefits:Increased MRR: Create a product suite and customer journey that drives consistent revenue, enabling entrepreneurs to scale beyond $50K months without increasing work hours.
Quote: “When I teach you how to fill those gaps in your product suite, customer journey & scalability, you will 2-3x your monthly recurring revenue & be able to scale to $50K cash months and beyond, without more time on calls.”
Stand-Out Offers: Learn to design unique, compelling offers that attract ideal clients and differentiate the entrepreneur in the market.
Quote: “I’m going to teach you how to create offers that your community LOVES to buy because they’re one-of-a-kind & unique to YOU.”
Engaging Curriculum: Develop curriculum structures that deliver breakthrough client results and foster a thriving community, leading to higher client retention and positive testimonials.
Quote: ” In this phase I teach you how to design curriculums that get your clients HELLAH engaged in the community & client results so juicy, your DMs are flooded with testimonials every week.”
Increased Sales: Learn strategies to promote existing offers effectively and maximize sales potential without needing to constantly create new products.
Quote: “AND it’s turning that one offer into more effortless sales on the backend from clients who are already paying you.”

Program Structure:

Phase 1: Product Suite for High MRR & Scalability
Phase 2: Curriculum Design for a Stand-Out Offer & Breakthrough Client Results
Phase 3: Increased Sales From One Offer

Key Features:

Instant and lifetime access to the program.

Overall Impression:

“Offer Art” positions itself as a comprehensive solution for online entrepreneurs looking to break free from inconsistent revenue, client churn, and limitations in their business model. It emphasizes building a sustainable and scalable business through strategically crafted offers and engaging client experiences. The language used is direct and relatable, aiming to resonate with entrepreneurs facing these common challenges.

Let me guess…Here’s what’s going on in your business:

Maybe you’re on a rollercoaster of unpredictable high then low cash months in your business.
Maybe you feel at capacity with the way you run your offers, so you’re capping your own income.
Maybe you have clients come in for a signature 3-6 month experience, but then they leave…& you’re back on the social media “hunting” for new clients only to stay plateaued in your revenue.
Maybe you’re spending HOURS on curriculum design only to wonder “Is this actually what my clients need?”
Maybe right now the community chat within your offers feels like a *ghost town*, or clients are hardly putting in the work.
Maybe you created your offers from what you *think* your audience wants & now you feel uninspired or bored by your own offers.
Maybe you know your offers are incredible, but they just aren’t filling like wildfire the way you know they’re meant to.
You can’t put your finger on it, but something about your offers just feels ~off~.

If any of this resonates, Offer Art is for you.

Right now, your offers are blocking your income.

& that’s happening for a few reasons:

You’re not creating a long customer journey within your product suite, so clients come in for 3-6 months and then leave, & you’re back “on the hunt” for new clients.
You’re creating your low ticket offers for “beginners”, so clients aren’t upgrading to your higher ticket programs effortlessly on the backend.
You’re treating your group program like 1-1 coaching, thinking every client needs a 20 minute hot seat to have results, and that’s capping your capacity to sign on more clients, and capping your income.
You’re still copy/pasting how *she* is structuring & delivering her offer, which makes you feel less convicted in your work…. and then the offer doesn’t sell well.
When a program doesn’t sell well, you feel like you have no other way to make money without creating more and more offers… so then your income feels capped by your energy & creativity.

The good news?

I know exactly what you need to shift about your offers to 2-3x your revenue & allow you to change lives of hundreds of dream clients across the globe.

And I’m going to teach it all to you in Offer Art.

Inside Offer Art, you will learn:

>> How to create a product suite & customer journey that stacks higher and higher monthly recurring revenue, without more time on calls.

>> How create offers that practically & energetically hold large amounts of clients, so you can scale to $50K months and beyond, without more time on calls.

>> How to create offers from your deepest embodiment & that stand out, so your dream clients are magnetized to your one of a kind offer.

>> How to structure curriculums & deliverables in offers to increase clients results & customer retention…so your DMs are full of “You changed my life” testimonials.

>> How to double your sales from your *current* offers, without needing to create more & more offers.

HERE’S HOW OFFER ART WILL GO DOWN:

PHASE 1- PRODUCT SUITE FOR HIGH MRR & SCALABILITY

There’s a reason that right now you’re on a roller coaster of high & low cash months OR you feel “capped” at a certain income level. It’s because you have gaps in your product suite, customer journey & scalability of your offers. I get that you have a “low, mid & high ticket offer”, but there’s a reason clients aren’t effortlessly staying in your world for months & even years. (otherwise you’d have double the monthly MRR than you do now). When I teach you how to fill those gaps in your product suite, customer journey & scalability, you will 2-3x your monthly recurring revenue & be able to scale to $50K cash months and beyond, without more time on calls.

PHASE 2- CURRICULUM DESIGN FOR A STAND OUT OFFER & BREAKTHROUGH CLIENT RESULTS

Copying what everyone else on the internet is teaching is not the recipe for a stand out offer. I’m going to teach you how to create offers that your community LOVES to buy because they’re one-of-a-kind & unique to YOU. Then, I’m going to teach you how to cultivate community & curriculums inside your offers than deliver breakthrough client results. Throwing *everything you know about a subject* into a program is not how to create course curriculum that drives breakthrough client results. (that’s actually a recipe for client confusion & overwhelm). Throwing in a FB group or a group chat in the name of ~community~ is not how you create…well, community. .If the community chat is a ghost town & client results are only ~okay~, there’s a reason for that & we’ll fix it in this phase. In this phase I teach you how to design curriculums that get your clients HELLAH engaged in the community & client results so juicy, your DMs are flooded with testimonials every week. The way your clients feel inside your offers have them resigning over & over (hiii, client retention) & the constant pour in of testimonials makes your offers 10x easier to sell.

PHASE 3- INCREASED SALES FROM ONE OFFER.

The secret to more revenue isn’t just “creating more offers” endlessly. It’s getting the offers you already DO have…known. AND it’s turning that one offer into more effortless sales on the backend from clients who are already paying you. In this phase, I’m going to teach you how to get your offer spreading like wildfire across the internet so you become a KNOWN industry leader (Hint: this is exactly how you know me as “Alex Najarian, The Trailblazers” in the same association). AND how to turn one offer into 2x the sales on the backend…OFF of social media.

Sales Page:_https://www.alexnajarian.com/offers/ZQnrzJkF/checkout?coupon_code=70OFFBLACKFRIDAY