Spreadsheet Templates Mastery: A Sales Pitch Analysis

Okay, here’s a detailed briefing document based on the provided source, “Spreadsheet Templates Mastery”:

Briefing Document: Spreadsheet Templates Mastery

1. Overview

This document analyzes the sales pitch for a product called “Spreadsheet Templates Mastery,” which aims to teach individuals how to sell spreadsheet templates (created in Google Sheets and Microsoft Excel) on Etsy. The core message is that selling spreadsheet templates is a more profitable and less competitive niche compared to traditional printables.

2. Key Themes and Ideas

Shift from Printables to Spreadsheets: The central argument is that the printable market on Etsy is saturated and offers low profit margins. The program proposes a shift to selling spreadsheet templates as a superior alternative. As stated, “Let’s face it. It’s hard to make a good living selling printables on Etsy. The competition is absolutely nuts and profit margins are slim.”
Higher Prices and Profits: A key selling point is the ability to charge more for spreadsheet templates compared to printables. The document asserts, “You can charge more money for spreadsheet templates than you can for printables.” Examples of shops with spreadsheets priced at $12 or more, and even over $20 and $25, are given.
Lower Competition: The program positions spreadsheet templates as a less competitive niche than printables. The copy claims, “Lower Competition And Higher Profits,” implying a greater potential for success.
Real-World Solutions: Spreadsheets are presented as tools that solve real-world problems for customers, such as budgeting, planning, and managing finances. The text specifies, “Spreadsheets help people with real everyday issues such as budgeting, planning, wedding costs, college costs, managing income, and so much more.”
Etsy as a Primary Marketplace: While not exclusively required, Etsy is highly recommended as the primary platform for selling these templates. The document notes, “Etsy is the best marketplace to sell the spreadsheet templates but you can sell them anywhere.”
Accessibility for Beginners: The program claims to be suitable for individuals with little to no prior spreadsheet experience. The document emphasizes, “You do not have to be an expert in spreadsheets. If they are brand new to you then there are some things to learn, like anything new.”
Full Training & Support: The sales copy highlights the comprehensive training provided, including a “Spreadsheet Market Overview,” guidance on how Excel and Google Sheets work, keyword research using eRank, competitor analysis, formula instruction, and step-by-step training. The program notes that it is “Full Training From An Industry Spreadsheet Master” and “Taught By An Excel Master”.
Fast Results (with effort): The document is careful not to make unrealistic promises about timelines but it does imply a potential for faster results with action. It’s stated, “This depends on you. You need to put in the effort and make your spreadsheets available for sale.”
Upsell Opportunity: The core product is designed to get individuals started, with an additional “Extras Pack” offered as an upsell. This includes six pre-made spreadsheets with Private Label Rights (PLR). The copy notes “In the upsell you see after this initial purchase is the offer to get the Extras Pack which includes six spreadsheets for you to do as you wish with them.”
Flexibility with Outsourcing: The possibility of outsourcing spreadsheet creation to freelancers is explicitly mentioned. “There are many spreadsheet people on freelance sites such as Upwork and Fiverr.”
Refund Guarantee: The program offers a 30-day refund guarantee to alleviate purchasing concerns. “You get a full 30 days to make sure this is for you. If for any reason you’re not 100% satisfied, simply contact the help desk and we will quickly process your refund. No questions asked!”

3. Important Facts and Figures

eRank: The program emphasizes the use of eRank, a “free Etsy analysis tool,” for keyword research and competitor analysis.
Shop Examples: The copy gives examples of successful Etsy shops selling spreadsheet templates, including:
A shop with 5 listings making 807 sales in one month.
A shop with 26 listings making 3796 sales in five months.
Shops pricing templates over $20 and $25.
Software: Both Microsoft Excel and Google Sheets are identified as viable options for creating the templates.
PLR Rights: The “Extras Pack” upsell provides six spreadsheets with PLR, which can be resold with personal rights. The document notes, “The intended method is that you own whatever you create or have PLR to – but sell them to people with personal rights only.”
Cost: While the price of the core product isn’t explicitly stated, its presentation implies a low-to-medium price point, intended to be easily affordable.
No Financial Guarantee: A clear disclaimer states: “There is no promise, guarantee, or representation that you will make any money, or not lose money, as a result of using Spreadsheet Templates Mastery.”

4. Target Audience

The target audience is likely individuals:

Already familiar with or trying to make money on Etsy.
Frustrated with the low profits of selling printables.
Looking for a new and potentially profitable niche.
Open to learning basic spreadsheet skills.
Seeking a relatively quick and easy way to expand their online income.

5. Overall Assessment

“Spreadsheet Templates Mastery” presents a compelling case for diversifying from printables to spreadsheet templates on Etsy. The sales pitch is built upon highlighting the saturation and low profitability of the former, while presenting the latter as less competitive, potentially more lucrative and addressing real-world problems. However, there’s no guarantee of success, and effort is required. The program appears to be designed to be accessible for beginners.

This document provides a clear and detailed overview of the “Spreadsheet Templates Mastery” program, allowing you to understand its core message, key ideas, and target audience.