Briefing Doc: The Message Mapping Workshop

Source: Excerpts from “The Message Mapping Workshop” marketing material by Chris Rocheleau and Dr. Nic Lucas

Main Theme: This workshop aims to teach a proprietary “AI-assisted” message testing process called “CODE Methodology” to optimize marketing messages for higher conversion rates across all platforms.

Key Features:

Emphasis on efficiency: The workshop boasts a reduction in ad testing budget by 70-80% compared to traditional methods. “And we only spend between 20% to 30% of the testing budget we used to spend to find our highest converting message”
Three-phase testing process: The workshop introduces a specific, structured approach to finding high-converting message combinations.
Multi-channel application: The learned principles can be applied to tailor messages across various marketing channels and funnels.
AI Integration: Artificial Intelligence is incorporated to assist and accelerate the message testing process.
Proprietary tools: Participants gain access to resources like:
“CODE Element System”: A framework for deconstructing and reconstructing effective marketing messages.
Tested headline formulas: Reverse-engineered from successful ads, these formulas provide a starting point for crafting compelling headlines.
Live Q&A and 1-on-1 support: The workshop includes live Q&A sessions, and a 1-on-1 call for personalized guidance and data analysis. “When you’re finished with the workshop then you get a 1-on-1 call to “debrief your data” and get guidance to turn your data into results”
Testimonials and social proof: The marketing material showcases positive feedback from past participants emphasizing the effectiveness of the process.
Money-back guarantee: A 7-day refund policy minimizes the risk for potential participants. “If that happens, just let me know anytime in the first 7 days and I’ll refund you 100% of the price. Hassle-free.”

Workshop Instructors:

Chris Rocheleau: Creator of CODE Methodology and CEO of North Node Solutions. He has over 13 years of experience as a strategist, copywriter, and media buyer.
Dr. Nic Lucas PhD: Founder of X10 Entrepreneur with expertise in neuroscience, psychology, and entrepreneurship. He brings insights on neuromarketing and consumer psychology to enhance the messaging strategy.

Target Audience:

Marketers looking to improve ad conversion rates and optimize their marketing budget.
Entrepreneurs seeking to refine their brand messaging for greater impact.
Anyone interested in leveraging AI and data-driven approaches to enhance marketing effectiveness.

Overall Impression:

The Message Mapping Workshop presents a promising solution for individuals and businesses aiming to enhance their marketing communication and achieve better results through data-driven message testing. The emphasis on proven formulas, AI assistance, and personalized support seeks to deliver a comprehensive learning and implementation experience.