Briefing Doc: 100-Step Go-To-Market Checklist

Source: Excerpts from “100-Step Go-To-Market Checklist” sales landing page.

Author: Maja Voje, Growth Strategist and Advisor

Main Themes:

Eliminating GTM Guesswork: This checklist aims to remove the uncertainty and overwhelm from go-to-market strategy for startups, SaaS, and tech companies.
Practical, Actionable Steps: Instead of theoretical frameworks, the checklist focuses on concrete tasks, templates, and examples to drive progress.
Achieving Product-Market Fit Faster: The checklist is designed to help businesses validate their assumptions and refine their offering quickly.
Scalable Growth: The checklist provides guidance for not just launch, but also scaling post-launch based on data and insights.

Key Facts and Ideas:

Proven Success: Over 7,500 businesses have used the checklist to plan and execute their GTM strategy.
No Outdated Tactics: The checklist focuses on current strategies proven effective in 2024 and 2025.
Comprehensive Coverage: The 100 steps are organized into 11 stages, from pre-launch to scaling, covering everything from strategy and product refinement to messaging, launch execution, and post-launch optimization.
Rich Resources: The checklist goes beyond just tasks by including mood boards, examples, templates, presentations, tool recommendations, and how-to guides.
Credibility and Trust: Maja Voje boasts 11 years of experience working with companies like Google, Rocket Internet, Bayer, and Heineken, along with more than 650 startups. The checklist is also endorsed by leading GTM experts like Jim Huffman and José Carlos Cortizo.

Notable Quotes:

Problem: “I’ve seen countless founders get trapped in endless cycles of overthinking, spending months analyzing theories rather than making progress, and using outdated Silicon Valley strategies that worked 10 years ago. This leads to wasted time, delayed launches, and feeling like a piece of s***.”
Solution: “That’s why I developed a practical, no-nonsense 100-step Go-To-Market checklist designed to keep you focused, help you achieve product-market fit faster, and scale your business efficiently without getting stuck in analysis paralysis.”
Value Proposition: “By following the exact action steps with clear instructions & templates you’ll be hyper-focused and make serious progress faster. Make better decisions with confidence: Tasks organised in one place will help you stop procrastinating and get your time back! Secure traction and start scaling faster: Use proven templates used by 7-8-figure founders to achieve product-market fit and go from pre-launch to scaling.”

Overall, the 100-Step Go-To-Market Checklist offers a structured, actionable, and comprehensive approach to launching and scaling a product or service. It leverages the expertise of a seasoned growth strategist and is backed by testimonials and endorsements from industry professionals.

Your Go-To Checklist to dominate the market

100+ GTM Checkpoints from pre-launch to post-launch scaling

The checkpoints are tasks described in detail and include how-to guides, proven examples, ready-to-use templates and videos that will skyrocket your chances of success.

Complete overview of tasks to save months of planning

Switch between views to get the most out of it: order the tasks by progress (Kanban view), priority, expected duration, or category. Notion will automatically calculate and track your progress.

Not just WHAT but also HOW

You probably already know you should be doing certain tasks, like customer interviews.

In this checklist, I’ll also show you HOW to do them: what to ask, how many you should run, how to map findings, and how to get people to do interviews. I do this for every single step of my 100-Step GTM checklist.