Campaign Manager navigation and mastery, and understanding all technical aspects of the platform.
Different types of campaigns available, campaign structures, and understanding how to foundationally succeed.
Launching different campaigns, all the different campaign strategies available, and what to launch based on current goals.
Successful monitoring all the different campaigns, what to look for, all the red flags, and all the green flags to help scale.
Optimizing the campaigns for profit, detailed bid management, and the formulas for optimizing bids for maximum profitability and rank.
Continuous improvement on all aspects of PPC, and the foundational concepts to deal with the continuous changes Amazon rolls out.

Chapter #1: Introduction to Amazon PPC

Learn how to use Amazon’s pay-per-click (PPC) advertising platform to reach more customers and boost your sales.

Chapter #2: Understanding Campaigns

Create and manage effective Amazon PPC campaigns that target the right customers and get results.

Chapter #3: Targeting and Match Types

Choose the right targeting options and match types to ensure your ads are seen by the people who are most likely to buy from you.

Chapter #4: Research and Product Ranking

Understand how Amazon’s product ranking algorithm works and use this knowledge to improve your product’s visibility.

Chapter #5: Reports and Optimization

Track your results and make adjustments to your campaigns to improve your return on investment (ROI).

Chapter #6: Analytics and Data Interpretation

Use Amazon’s data to gain insights into your customers and make better decisions about your marketing campaigns.

Chapter #7: Demand Side Platform (DSP)

Use a DSP to automate your Amazon PPC campaigns and get the most out of your advertising budget.

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Mina Elias – PPC University